How to Use Personalized Pens and Pencils to Market Effectively

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When it comes to marketing, the personal touch is always the best way to go. How so? Consider using personalized pens and personalized pencils to market your company effectively. Simply imprint your company’s logo, branding message and/or contact information on promotional writing instruments and make them available to your customers. Chances are, your customers need a pen or pencil in their everyday lives. So why not provide them with what they need while branding your company at the same time?

Offering personalized pens and pencils with your company’s marketing message kills two birds with one stone: It provides your customers with something they need (writing instruments) while promoting your company at the same time.

Personalized pens and pencils serve as a permanent business card that is useful to your target audience. These branded writing instruments can be used by your company to grab attention, boost sales, say thank you, raise awareness, promote a campaign and spread the word about your cause or brand.

Logo pens help fill a variety of advertising needs, and they can become an integral part of every marketing manager’s arsenal. Their creative applications are endless. As promotional products, personalized pens and pencils offer outstanding utility, which is why they are so popular.

Companies and organizations can increase their reach at tradeshows, church services and other events that attract large audiences through personalized pens and pencils. Since everyone loves a free pen or pencil, these logo writing instruments make the perfect giveaway.

On the other hand, if your clients tend to be C-level executives, you might want to consider purchasing high-end writing instruments that these executives will retain due to their perceived value and quality. Likewise, banks, lending institutions and law firms typically purchase executive-quality promotional pens to use during contract negotiations.

Educational institutions such as schools, universities and learning centers often purchase logo pens and pencils to give to students or clients who are testing.

There is no limit to the ways personalized pens and custom pencils can be used to market your company or organization.
 

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LindaBarbara has 1 articles online

Linda Barbara is a Marketing Coordinator at nation’s leading promotional products company which supplies branded merchandise such as Bic promotional pens, personalized pencils, logo pens other imprinted items to maximize your brand exposure.

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How to Use Personalized Pens and Pencils to Market Effectively

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This article was published on 2013/04/15